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Brandcraft

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The Psychology of Exclusivity

The Psychology of Exclusivity

Why the world’s top brands always make you wait

Michał Trzciński
Core Lessons from Hermès

Core Lessons from Hermès

Why people pay more than a car for a bag

Michał Trzciński
Scarcity as a Strategy

Scarcity as a Strategy

Why people pay more when you offer less

Michał Trzciński
Case Lesson: Rolex

Case Lesson: Rolex

Why Desire Has a Waiting List

Michał Trzciński
Built for those who think differently.

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Built for those who think differently.

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